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How to Use Pinterest for Local Businesses

Want to connect with local customers on Pinterest? Wondering how to drive foot traffic with Pinterest? Pinterest offers local businesses a way to cultivate relationships with prospects and customers who are primed to walk through your door. In this article you'll discover how to use Pinterest to market a local business. Listen to this article: #1: Find Out What Likely Customers Are Interested In Before you…

Why So Many Museums Are Suddenly Selling High-Profile Works of Art

Researchers Tie Pirrit Adware to Israeli Marketing Company

Researchers have linked a variant of the Pirrit adware for Mac OS X to an Israeli online marketing company called TargetingEdge that is still in stealth mode.

Everything You Need To Know About Vinyl Flooring Before You Buy

Vinyl flooring is a synthetic material favored for its durability, affordability and functionality. It has become an increasingly popular flooring material in recent years because of its ability to fight off moisture and its versatile appearance. Vinyl flooring can realistically mimic wood, stone, m

We Don't Do Political Advertising

RP3 may be based in D.C., but CMO Claudia Kaplan says that doesn't mean they want to dirty their hands or alienate their employees with political advertising.

Column: Why North Hennepin chose ‘Find Out How’ for an advertising campaign

When trying to decide on a theme for our fall advertising campaign, we wanted to do something different. We wanted to communicate a message that gave value to our prospective

A Robot Named Albert Wants to Revolutionize Digital Advertising

Robots can write news stories, work in hotels, and even run a McDonald's in Phoenix. But would you trust them to manage all of your digital advertising?

How Sci-Fi Tried to Warn Us About the Evils of Advertising

All the concerns we have about the influence of advertising? Science fiction author Frederick Pohl addressed those decades ago.

If Advertising Was a Parent

Advertising would make a lousy parent, with its focus on consumerism and debt.

Why is this Crash Test Dummy heading to Advertising Week?

From Ronald McDonald to Tony the Tiger, brand characters have been a cornerstone of advertising since its inception. But do they still have a role to play in the digital era?

Is gambling advertising bad for us?

As the relationship between gambling and advertising, particularly in football, faces growing scrutiny, we talk to ad industry figures about regulations.

Ban fossil fuel advertising and sponsorships!

Fossil fuel companies use advertising and sponsorships to promote false solutions, misrepresent themselves as environmentally friendly companies and gain political access to benefit their perilous business models. Sign now to ask the European Commission to create a new law!

BACK IN THE DAY: A Look Back at Vintage Refrigeration Advertising

Old advertising: it makes you wonder how we ever got beyond those days of black and white ads and simple artwork. Here's our first in a series of vintage ads that will take you through HVACR's history.

How advertising is (slowly) helping to destigmatize women’s periods

Nonprofits and brands are using creative advertising to get real about menstruation.

How an Advertising Campaign Revived a New York Hospital’s Brand

When a healthcare brand is in need of help, a new advertising campaign can do more than just help the brand survive, but it can actually make it thrive. This was the case with the North Shore-LIJ Health System. The New York-based healthcare system ran 21 hospitals and had more than 60,000 employees but was...

Why 'Stories' Took Over Your Smartphone

The format, made popular by Snapchat and Instagram, is the native genre of glass rectangles.

The new AI frontier: Hyperpersonalized automated advertising

Automated advertising and AI-enabled personalization are changing the way content is delivered. But how can advertisers balance helpful content against the fear of Big Brother-style snooping? Read one analyst's take.